Cable, Cowboys and Customer Service

sweetwaterOne of ZCorum’s oldest customers, Sweetwater Cable TV, was founded in 1956 in an effort to bring a more reliable community-based antennae system to the Rock Springs area. Today, they provide cable TV, digital phone, and high speed internet services in Sweetwater County, Wyoming. We had a chance to visit and chat with Marty Carollo, Network Manager at the company, for our featured Affiliate Broadband Spotlight, and found out what makes Sweetwater/Green River Cable such a successful family business.  Excerpts from the interview can be found below:

Z: What’s been the biggest challenge in running a cable TV company?

Marty: As a small independent CATV operator, it has always been tough, and continues to be so, to keep up with the big boys. Improvements are costly, and much more difficult to keep up with, with a small customer base. With the pace of technology ever increasing, that has only gotten more difficult.

Z: If you could wave a magic wand and change one thing about your business overnight, what would it be?

Marty: Change the FCC’s rules to create a level playing field with the dish providers. There is no reason we shouldn’t be able to offer our customers NFL’s Sunday Ticket for example. Being forced to use m-card enabled enhanced converters is also an expensive and unwarranted FCC mandate.

Z: Do you have any thoughts or predictions about the cable/internet industry in 2013?

Marty: I predict that data usage will continue to rise, and customer desire for TV Everywhere will continue to increase unabated. I see this as the “elephant in the room” and one that will define our future business.

Z: How does social media play into your daily routine? Into it at all?

Marty: I consume a lot of social media, as it keeps me in touch with many facets of our world. I believe it is healthy to be well informed as that helps me help plot our future. It can be a challenge to find the useful nuggets in the vast ocean of chatter.

To read the full interview and find out more about how Sweetwater Cable separates itself from the competition and what Marty likes to do for fun, head over to the ZCorum website.