I really enjoyed my time at The Independent Show this week. As a “sales guy”, it’s always nice to hear how happy your customers are. I got to talk with several of our Affiliates at the show, and was especially happy to say hello to Laurie Ringler (pictured) from East Arkansas Cable–a WEHCO Video company. Laurie was the winner of our “Wanna Go to The Independent Show” contest, and received an all-expense paid trip to the show.
In addition to our Affiliate friends like Laurie, we had quite a number of prospects come by our booth, some of whom we’ve been in discussions with, and some new folks we got to meet for the first time. We had the usual interest in our broadband diagnostics application TruVizion, and also received a lot of attention about a new service we rolled out called Broadband Policy Enforcer (BPE). We designed BPE to help providers enforce broadband usage limits and communicate with customers as they approach their allotted bandwidth for the month. This has become critical as providers are seeing a lot more over-the-top (OTT) video transiting their networks.
Speaking of OTT, there was a lot of buzz at the show about TV Everywhere, which is cable’s way of embracing on-line video while adding value for the subscriber. The big guys like Comcast and Time Warner have it, and independent providers also need a way to help their subscribers view the cable programming they pay for on multiple devices like laptops, tablets and smartphones. NCTC announced at the show that it has helped 80 member companies launch TV Everywhere by leveraging a service developed by one of their other member companies, Massillon Cable TV. Other NCTC members are able to use the offering to authenticate their subscribers to a TV Everywhere platform.
I’ll be back in Orlando again soon for the SCTE Cable-Tec Expo. If you’ll be there, come by and see us. We’ll be in booth # 118.