As broadband providers, you’re aware that your customers are constantly bombarded with demands for their attention, from social media to email and text messages and even from other broadband competitors. It’s becoming increasingly difficult for your marketers to push their message through the noise. So what’s the solution? Make your customers come to you.
In order to do this, you need to create something your customers already want and are actively searching for. ...
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Companies are constantly looking for employees that can positively lead others and greatly contribute to daily operations. Of course, this is not always an easy task as I’ve encountered many growing pains as a manager in customer care. I think that for certain positions, companies are focusing on degreed employees, but even with this requirement, if those degreed employees don’t possess good employee attributes – namely passion, attitude, work ethics, and loyalty ...
Broadband providers are facing the reality that they can no longer offer all-you-can-eat bandwidth to all their subscribers. Those days are gone. More of us are using more of our broadband connection. We’re watching more video on more devices. Some folks have dropped their traditional Pay TV and others are seriously considering doing the same–cutting the cord in favor of over-the-top (OTT) TV.
This is the final post in my four-part series covering how you can make your broadband business better in 2013. I’ve been focusing on the value of doing a SWOT analysis to take an inventory of your Strengths, Weaknesses, Opportunities and Threats. The first two posts talked about 
