An exercise your business should go through at the beginning of each year is a SWOT analysis. This is where you sit down with others in your company and make a list of your Strengths, Weaknesses, Opportunities and Threats. It’s a great way to see what you should emphasize in your marketing efforts, how you can improve your operation, where you should focus your attention in product development, and what things you should ...
Social Media is a great way to stay in touch and interact with family, friends and even your broadband subscribers. Becoming involved in various social media platforms is an effective way for small businesses to keep in touch and engage with customers. This helps with brand recognition and can even help you gain new broadband subscribers!
You may be saying to yourself, “Well, this all sounds great, but how do I ...
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Marketing is one area that can often be overlooked, especially in industries where people may not think it’s very important. For example, some service providers were the only game in town at one point, so marketing their services wasn’t really needed. Customers ordered phone lines or cable TV, and that was all there was to it. Well, branding and marketing is important in any industry, even broadband. After all, broadband ...
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So, you have probably heard of Pinterest. If you use it, you are probably addicted, like me. If you haven’t, you should really check it out.
Pinterest is a social networking site built around visual bookmarking. Not only can you use it to visually bookmark items that you want to revisit, but it’s an inspiration station. You can pin pictures in different categories called boards, so you can find them easily ...
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What if I could immediately increase the number of people selling your services? What impact would that have on your business? That’s crazy, right? We all have limited resources and have to make choices about where we expend our sales efforts. Of course, when you have limited sales resources, one option is to hire more people. Another option is to partner with other businesses who share a common goal, and that’s ...
I’m sure you’ve heard people mentioning hashtags and if you are ever on Twitter, then you have definitely seen them. If you have seen a word in a tweet with a number sign (#) in front of it, then you have seen a hashtag in action. Although hashtags have been around for quite some time now and a lot of people are using them, there are just as many people scratching their ...
The days of relying on making a great first impression in person by being nicely dressed, having a firm handshake, and a personable temperament are almost gone. While making a first impression in person is still very important, with the surge of social media sites and search engines, many first impressions are made online. By taking charge of your image and branding yourself ...
Since reading How to Brand and Promote Yourself Online (Part One), you’ve probably already starting thinking about the image you want to project online, but what’s next? Well, it’s time to put yourself out there by establishing yourself as an expert in your field and creating consistent, relevant content. There are lots of ways to engage ...
One of the ways we add value to the services we offer broadband providers is through marketing assistance. That can mean anything from quick advice to an overall marketing campaign. In the quick advice category, I’d like to point you to some resources that I’ve found very helpful.
Need creative inspiration? Another font? Background textures? Stock photography? Or something else to help you with your current ...
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