Revenue Opportunities with Commercial Voice

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Revenue Opportunities with Commercial Voice


With a slight decline in revenue streams for cable operators, being able to focus on lucrative opportunities with commercial customers is likely at the top of the operators’ to-do lists. For those who offer voice services and even those who don’t, the SOHO and SMB markets are proven markets to target as voice communications will remain essential to SOHO and SMB operations.


revenue-opportunities-commercial-voip-downloadBecause VoIP is constantly evolving, the latest cloud-based solutions make it easier for cable operators to quickly implement voice services into their business for commercial customers. Add in the favorable physical position that cable operators are already in, and revenue can be further pushed through their business products.

ZCorum and Alianza recently partnered to present an exclusive webinar for NCTC members on revenue opportunities for commercial voice. ZCorum’s Vice President of Marketing, Rick Yuzzi, was joined by special guest, Kevin Mitchell, Alianza’s Vice President of Marketing, as they discussed topics that included business opportunities available, what services to offer, and ways to win the market.

The full webinar and questions and answers are now available for download below.

Questions & Answers from the Webinar


This can be looked at in two ways. In terms of accounts or subscribers, Alianza is using NFV technology that uses virtualized software that lives on servers. Today, they have hardware that can support up to 1 million seats or subscribers on their platform across two different data centers that support active approach. So, should an Alianza data center go offline or their servers melt in one location, all of the devices and accounts that get served out of the data center have adequate passage.

Another way to look at it is in terms of the scale of an individual account, or how many seats you can put in an individual account. There’s no hard limit from Alianza’s perspective to support that. So, you can support a 5 seat business and you can support a 500 seat business.

As a brief overview, there’s a service team in place that leverages a toolset that’s within Alianza’s platform. It begins with scheduling the port over from the legacy provider onto Alianza’s platform. When the port is set, the devices are then flashed so that they then point from the old provider to Alianza’s platform. The configuration file is then downloaded within minutes, and the phone is back online, and it’s served by that same number.

Toll-free numbers have costs associated with them so that can be passed on as a revenue upcharge. Virtual numbers are inbound numbers that point to an account. If a business wants to have what looks like a local presence or local number in different cities or towns or even internationally that supports the same calling plan, a virtual number would be an easy add-on and upsell. Receptionist consoles, software modules, hunt groups, and auto attendants are also good choices. Some of these are a reflection of the voice platform chosen because service providers are being charged to enable these types of features, so they have to pass on and monetize them.  Make sure that you’re picking a platform that allows you to enable features without incurring additional costs.

Yes. For traditional telcos with a cable arm, although the footprint is likely different between telcos and cable companies, you can use a cloud-voice approach to offer business VoIP in these regions. Another use for leveraging this type of solution is you could actually power, if you have the right DLC infrastructure to talk SIP VoIP up towards the cloud to support POTS, and start to migrate traffic off end-of-life Class 5 switches whether it’s DMS 10 or 5E or another solution. There’s also CLEC expansion. A telco may want to serve adjacent communities with residential or business services, and you can this cloud-based platform to do that CLEC expansion play. A lot of telcos are rolling out fiber serving adjacent underserved communities, and fiber is a great place where you can layer on VoIP as an app over that broadband infrastructure.

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About the Author:

Sheenika Wilson is a member of ZCorum's marketing team and our social media maven. If you're following us on Twitter, Facebook, LinkedIn or Google+, chances are that Sheenika is the face behind those posts.

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