Posts Tagged 'social marketing'

Social Media Strategies for Independent Broadband Providers

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So, you’re a small to midsized broadband provider and you’d like to start using social media to engage your current and potential customers, but where do you begin? First, ask yourself this question—what do you offer your customers that the big guys don’t? What qualities make your business stand out? Is it better customer ...

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Campaign Closeup: Frontier’s Great Conversations Tour

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frontier-RVThere are some really talented marketers working for communications companies that serve rural areas. Here at ZCorum, we’re always reminding our Affiliates about the importance of marketing and helping them to create campaigns that earn and keep customers.

Now, we’re bringing an additional bit of marketing savvy to The Business of Broadband blog with the Campaign ...

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Top 5 Resources for Social Media Marketing

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MarketingBullhornIn the last few years, I’ve been a student of social media. I’m still learning, practicing and trying to make sense of it all.

When there’s something I don’t know how to do, or if I need ideas to get jump started on a social media marketing project, there are a few resources that I ...

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Telcos Can Tweet Too

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old phone_smlLater this month I’ll be speaking at the OPASTCO 2010 Summer Convention and Tradeshow. OPASTCO is a trade organization that represents locally owned, independent telephone companies. My session covers how telephone companies can leverage Social Media in their overall marketing strategy.

At first thought, it might seem like a telephone company ...

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What’s in a Social Media Policy?

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I know, I know. You rarely look at your employee handbook and you really don’t want to have to create yet another policy.

But if you or your employees use social media, even for personal enjoyment, you need a clear social media policy. You want to be sure that your employees understand that their participation both on and off the clock has an impact on ...

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Be Social This Week

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It’s gonna be a busy week! Sunday night my remote got a work out watching the Pro Bowl and the Grammy Awards. This week my netbook and my phone will get a work out following all the folks participating in, and gathering tidbits of marketing wisdom generated by, over 70 events in just five days in the second annual Social Media Week.

Be in Six Places ...

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Fans: If you build it, they will come

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facebook-large-iconYesterday, Rick Yuzzi shared information to help independent broadband  providers get started with social media marketing by using Twitter. Today we’ll talk about the ways you can use Facebook Fan Pages to create an online community for your business.

Why should you have a presence on Facebook?
Social media ...

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