Social Media is a great way to stay in touch and interact with family, friends and even your broadband subscribers. Becoming involved in various social media platforms is an effective way for small businesses to keep in touch and engage with customers. This helps with brand recognition and can even help you gain new ...
With Social Media Week 2012 complete all across the world, phrases like “step right up” and “come one, come all” have been running through my mind. Social media has become as synonymous with variety as a bag of Skittles because there are so many options. From the obvious Facebook and Twitter to ...
Posted by: Sheenika Wilson
If you live in America or anywhere on Earth, you know by now that the New York Giants won Super Bowl XLVI. For those of you who are “Roman-numeral challenged” like me, that’s Super Bow 46 (I think I stopped memorizing roman numerals when Ls and Ms came into the mix). While Eli Manning and ...
When business owners think about Marketing, they often cringe at how expensive it is, and it certainly can be. Just look at the mother of all advertising opportunities—the Super Bowl. The cost of an ad during the first Super Bowl in 1967 was $42,000 for a 30-second spot. That was a lot back then. Adjusted for inflation, that’s worth about $260,000 today, although that ...
Continue Reading →Posted by: Paula Glover
To everything there is a season and a time to every purpose, under heaven.
Are your marketing programs purposeful, or are you taking the spray-and-pray approach to attracting new customers? If you’re not getting the results you want from email, Internet and social media marketing, consider that the problem might not be what you’re doing, but when you’re ...
Continue Reading →Posted by: Rick Yuzzi
I remember what seemed like a prophetic statement a college history professor of mine made well before the collapse of the Soviet Union. He said the time when an authoritarian regime is most vulnerable and likely to be overthrown is not when it is the most oppressive toward its people, but ...
There are some really talented marketers working for communications companies that serve rural areas. Here at ZCorum, we’re always reminding our Affiliates about the importance of marketing and helping them to create campaigns that earn and keep customers.
Now, we’re bringing an additional bit of marketing savvy to The Business of Broadband blog with the Campaign ...
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I recently spoke to a group of telephone companies about social media, and talked about how they could leverage some of the popular social media channels to improve their marketing and support efforts. I knew going in that the least understood social media platform was Twitter. There were a few in the audience who had a handle ...
In the last few years, I’ve been a student of social media. I’m still learning, practicing and trying to make sense of it all.
When there’s something I don’t know how to do, or if I need ideas to get jump started on a social media marketing project, there are a few resources that I ...
Continue Reading →Posted by: Rick Yuzzi
Later this month I’ll be speaking at the OPASTCO 2010 Summer Convention and Tradeshow. OPASTCO is a trade organization that represents locally owned, independent telephone companies. My session covers how telephone companies can leverage Social Media in their overall marketing strategy.
At first thought, it might seem like a telephone company ...
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