The Business of Broadband

Thoughts on a Successful SCTE Cable-Tec Expo

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SCTE 2010

ZCorum's Scott Helms Demonstrates TruVizion During a CTO Tour

We’re back from the SCTE Cable-Tec Expo, which was held last week in New Orleans. The weather was certainly better this year. Heavy snow in Denver last year presented some transportation challenges and likely kept attendance down. I’m sure the economy didn’t help, either.

This year in The Big Easy it seemed much more active and upbeat. We had excellent attendance in our booth, and a lot of excitement over our TruVizion software. Of course, it didn’t hurt that we were named one of FierceCable’s Fierce 15, and were also included as part of the SCTE’s first CTO-Led Tours at the Expo.

It was more apparent than ever from this show that there is a great desire from cable companies to get data in a usable format that can help them reduce costs and better serve their customers. I love to see the look on someone’s face when they see how much information we can provide–whether it be about a customer’s modem, the node, channel or CMTS–all in a format that can be easily used and acted upon by everyone from a CSR troubleshooting a subscriber to a Plant Manager making network improvements.

Another case in point emphasizing the need for actionable data is how CableLabs and SCTE joined forces at the Expo, where they showcased a number of ways CableLabs technological developments can be leveraged to improve network operations.  The information they provided seemed to be quite interesting for the technically inclined.  Scott Helms, our Vice President of Technology is very excited to see these organizations working together. He said the technical leadership that will come from their partnership will have a significant effect on the industry in the coming years.

Certainly, the technology is getting more complicated, and advanced tools are needed to address that. With DOCSIS 3.0 alone, monitoring the network immediately became more challenging. I’m pleased to say that we are well positioned with TruVizion to help cable companies meet these new challenges and opportunities today, as well as in the future.

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About the Author:

Art Skinner has more than 30 years of experience in sales and consulting for technical services and has been with ZCorum since 1998. In addition to blogging on the industry, he also tweets as @arthurskinner.

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