Archive for 'Sales'

Guest Feature: Researching Your Buyer Persona

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creating-buyer-personaAs broadband providers, you’re aware that your customers  are constantly bombarded with demands for their attention, from social media to email and text messages and even from other broadband competitors. It’s becoming increasingly difficult for your marketers to push their message through the noise. So what’s the solution? Make your customers come to you.

In order to do this, you need to create something your customers already want and are actively searching for. ...

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Back from The Independent Show

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I really enjoyed my time at The Independent Show this week.  As a “sales guy”, it’s always nice to hear how happy your customers are. I got to talk with several of our Affiliates at the show, and was especially happy to say hello to Laurie Ringler (pictured) from East Arkansas Cable–a WEHCO Video company.  Laurie was the winner of our “Wanna ...

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Unlimited Broadband and the All You Can Eat Buffet

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Providing an all-you-can-eat data plan for all customers can be risky. It’s like an all-you-can-eat buffet at a restaurant. It works okay when you regularly have normal eaters coming in for a meal.  Even if you get the occasional guy or gal who can pack away a bunch more than your usual diner, you’re still able to make a profit on most of your customers. The problem arises when the local ...

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Washington DC and 2012 ACA Annual Summit

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Washington DC and 2012 ACA Annual Summit

I just got back from our nation’s capital, where we exhibited at the 2012 ACA Annual Summit. What a great event! The weather was picture perfect, and the ACA group could not have been more hospitable, as they went out of their way to support the providers and vendors. Just when I think an ACA event can’t be out done, they do just that. Each year it gets better and better. ...

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Increase Your Subscriber Base With Channel Partners

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What if I could immediately increase the number of people selling your services?  What impact would that have on your business? That’s crazy, right? We all have limited resources and have to make choices about where we expend our sales efforts. Of course, when you have limited sales resources, one option is to hire more people. Another option is to partner with other businesses who share a common goal, and that’s ...

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Hello? Are You Listening?

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If you are in any kind of business–whether it is a provider of service or developer of products–you likely have many interactions with your clients. These interactions are critical to your and your company’s success.

There is an old adage: “If you are telling, you ain’t selling”. Certainly you have to get your message out, but the fundamental cornerstone of the sales process is the skill of active listening. This becomes ...

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