New Feature Offers Real-Time Analytics and Targeted Decision Support to Maximize Revenue and Optimize Network Performance
Alpharetta, GA October 4, 2024 – ZCorum, a leading provider of managed broadband services and diagnostics tools is excited to announce the latest enhancement to Bandwidth Commander, a comprehensive bandwidth usage management application for cable and fiber operators. The new Marketing Insights feature is a comprehensive solution designed to empower providers with real-time analytics, cloud-based accessibility, and targeted decision support, helping them drive revenue, optimize network performance, and enhance subscriber satisfaction.
“The new features in Marketing Insights will transform how broadband operators are able to leverage subscriber usage data to build marketing strategies and increase operational efficiency,” said Arthur Skinner, Vice President of Worldwide Sales for ZCorum. “Its intuitive dashboards give operators access to crucial network usage trends and subscriber behavior insights, providing upgrade opportunities that lead to an increase in customer satisfaction and revenue growth.”
Key Features and Benefits of Marketing Insights:
- Analyze Service Plan Performance: Gain in-depth knowledge of how service plans are performing and adjust marketing strategies to attract and retain subscribers.
- Right-Size Subscriptions: Identify subscribers who are exceeding their current package speeds and could benefit from an upgrade, ensuring they get the best experience while boosting provider revenue.
- Enhance Subscriber Quality of Experience (QoE): By analyzing network usage and application traffic, providers can tailor services to improve overall subscriber satisfaction and reduce churn.
- Reduce Subscriber Calls to Customer Care: With access to comprehensive data, providers can anticipate and address issues before they escalate, minimizing customer support requests.
- Minimize Unnecessary Truck Rolls: Proactive insights into network performance and subscriber needs reduce the need for physical site visits, saving time and operational costs.
- Drive Incremental Revenue: Marketing Insights identifies opportunities for upselling by segmenting subscribers based on application traffic and comparing metrics across geographic regions, zip codes, and other factors.
“Marketing Insights is a game-changer for providers looking to harness the power of data to optimize their bandwidth and business strategies,” said Julie Compann, ZCorum’s President and CEO. “This new feature not only enhances the capabilities of Bandwidth Commander but also enables providers to boost their operational efficiency and increase revenue through smarter, data-driven decisions.”
For more information about Bandwidth Commander Modules, including an ROI Calculator for revenue enhancements, please visit the Bandwidth Commander pages on ZCorum’s website.
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