As broadband providers, you’re aware that your customers are constantly bombarded with demands for their attention, from social media to email and text messages and even from other broadband competitors. It’s becoming increasingly difficult for your marketers to push their message through the noise. So what’s the solution? Make your customers come to you.
In order to do this, you need to create something your customers already want and are actively searching for. ...
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Remember the old fast food jingle, “Hold the pickle, hold the lettuce. Special orders don’t upset us?” The catchy tune was Burger King’s way of pointing out that their competitors, primarily McDonalds and Wendy’s, only served burgers one way and that’s what you got when you ordered. No exceptions. Don’t want sauce on your Big Mac? Order something else. To be fair, that’s changed these days, and if you don’t want fries ...
Companies are constantly looking for employees that can positively lead others and greatly contribute to daily operations. Of course, this is not always an easy task as I’ve encountered many growing pains as a manager in customer care. I think that for certain positions, companies are focusing on degreed employees, but even with this requirement, if those degreed employees don’t possess good employee attributes – namely passion, attitude, work ethics, and loyalty ...
If you’ve ever worked in a call center, think about how many times customers, who have little to no knowledge on anything technology-related, have called in and demanded that a customer service professional (CSR) quickly fix their problem. As a CSR, you just hope the customers are able to follow directions as you guide them through clicking fifty options on their computer. In these instances, you quickly find out the key to quality ...
Broadband providers are facing the reality that they can no longer offer all-you-can-eat bandwidth to all their subscribers. Those days are gone. More of us are using more of our broadband connection. We’re watching more video on more devices. Some folks have dropped their traditional Pay TV and others are seriously considering doing the same–cutting the cord in favor of over-the-top (OTT) TV.
